Pizza Hut is developing its own artificial intelligence system that will recommend food based on the weather at your location. Pizza Hut plans to use AI technology to recommend orders to customers based on their local weather, the company’s chief data officer has told VentureBeat.
In an interview with VentureBeat, the restaurant chain is building its own AI technology to better understand what its customers want, says Tristan Burns, global head of data analytics at Pizza Hut Digital Ventures.
“Part of our machine learning program is to incorporate customer behavior and a little bit of information about who they are, where they are in the world, what the weather is like at their location, and then give them relevant product recommendations during their experience,” Burns says, according to VentureBeat.
Burns told VentureBeat that Pizza Hut was in the early stages of developing the technology, but did not elaborate on how the weather would affect its recommendations.
Burns added that Pizza Hut Digital Ventures, founded by the chain in 2016, had avoided buying already-developed AI software, preferring instead to bet on building a platform specifically for its global business. The Digital Ventures team is focused on digitizing the customer experience, according to its LinkedIn page.
Other restaurant chains have invested in AI technology in recent years, for different reasons. For example, in 2019 McDonald’s bought AI voice recognition technology Apprentice to streamline ordering in its McAutos. In fact, the company had first tested the system in 10 restaurants, CEO Chris Kempczinski said at a conference in July.
In March, Yum! brands-the $40 billion parent company of Pizza Hut, KFC, and Taco Bell-announced in a press release that it would acquire AI company Kvantum to better study its customers’ behavior.
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