Artificial Intelligence In Content Creation: Can a machine take the place of a copywriter?
In part, it does seem to be possible thanks to GPT-3 technology, which is nothing more than an artificial intelligence (AI) model whose main use is to generate texts from a seed text. “Although a priori it may be a threat to humans, GPT-3 is usually used more as an inspirational tool to generate a base and for the copywriter or content creator to improve it.
Despite the fact that many companies are reluctant to incorporate it, GPT-3 technology is one of the first systems to show the possibilities of general artificial intelligence and, therefore, it may become the great discovery of the 21st century. This being so, here are five keys to GPT-3 to analyze how it is revolutionizing the content generation ecosystem.
Like all AI, GPT-3 has had a pre-launch training process in which a total of 500 billion words are extracted and processed from all public books ever written and available, the entire Wikipedia and millions of web pages and scientific documents available on the Internet have been used.
Once passed, it was launched in June 2020 from the artificial intelligence organization OpenAI.
A major revolution in the industry
In 2019 OpenAI released GPT-2, an earlier version that worked with 1.5 billion parameters. The revolution came with GPT-3 as it works with 175 billion parameters, a very considerable increase in processing power, and so it is increasingly in demand by companies. However, there are larger tools such as Google’s Gerhard, which has 600 billion parameters. “We will see more and more companies opting for this way of generating texts because, in addition to saving time, it is a solution that provides knowledge and training on any subject.
Procedure from scratch
GPT-3 is simply an API that, when applied to a product, provides a solution. In this particular case, based on a text request, the API returns a finished text that must then be refined or rectified. Thanks to the number of parameters it has, it is able to write convincingly by connecting letters, words, and phrases. “Its composition of algorithms are trained to be able to complete a text with ease, as coherently as possible, from an initial sentence, adapting it to various jargons, such as that of a lawyer or doctor.
Its main use is the generation of written language through texts for articles, social networks, etc. The question is whether GPT-3 is capable of writing like a human without the reader being able to distinguish it. Although the majority opinion is that yes, it could only be so for short texts such as social network copy.
However, longer texts, it is often used as inspiration that generates a base so that later a human person can retouch it.
This is the latest utility that is revolutionizing the sector. Programming is nothing more than the generation of texts from a seed, facilitating the company’s planning at any level. The big difference with the rest of the artificial intelligence lies in the fact that they required training focused on a single task, while GPT-3 is a generic model capable of adapting and imitating different tasks.
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